My Media Blog

Double page spread
1) How does the choice of band featured in the article suggest who the target audience will be?
The band featured in the article is unsigned artists, named ‘new noise 2009’ this suggest that the target audience is young audience from 18 + that are interested in new and up and coming bands and music.
2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine
The article has minimal text and is in a conversational style, the language is fairly colloquial as she is talking about her experience about meeting other bands and getting into the industry and her personal experiences. An example of informal language used within the article is ‘She was at some sort of fashionable east London hang out – so far so cool, so haircut’ its everyday language which is accessible to its younger readers and talking in their language.
3) How is colour used? Colour is used In small quantises the slug is in large white text on a black background, A hot pink colour is used and a purple in the top right hand corner in text saying ‘New Noise 2009’ that is located in all unsigned artists articles. There also seems to be a trend throughout the magazine of starting the articles in with purple text. The drop cap is in purple following on the theme. At the bottom of also most every page in the magazine there is a square with the colours hot pink, black, blue and purple this is keeping a consistency and colour theme as these are the main colours that are used.
4) What style of text is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?
The main text is in a serif style, this is similar to all the other pages on there main text. The main headlines and the pull quotes are in sans serif font, this may have been done as the text looks bolder and easier to read in this style and therefore catch the reader’s eyes. The sans serif font also appeals to all different types of reader as It is a plain text and the magazine want the band to appeal to many readers as possible as they are new and up and coming. if was in more of an old English style this would appeal to a certain target audience perhaps more of a gothic reader limiting the amount of people reading the article.
5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?
One side of the double page spread there is am image of Victoria Hesheth ‘Little Boots’ the artist and the other half is text that is information and introducing the band, and Victoria with minimal information, in an informal interview interview. The fact the picture takes up a whole page suggests that the readers do not wish to have much text to read and that the bands image is an important feature.
6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence
The text is extremely conversational this allows the audience to connect with the writer, addressing them as what would seem a close friend. “It’s bollocks of course” uses improper language, here it’s more colloquial and uses inclusive language, both highlight the friendly relationship NME aim to gain.
7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.
The image shows a girl ‘little boots’ with a pale complexion it uses close up eye level head shot showing she is on the same level as the reader making it easier for them to relate to her, it emphasises her on eyes, and all her features. Her hairstyle is relevant to today’s fashion. However personally I feel from the image it is hard to gain any insight as to the style of music the band produce or even her style of clothing as there isn’t any indications of interest or influences.
8) Does the article demand any prior knowledge? Give examples.
This particular article doesn’t require any previous knowledge as it introduces or promotes up and coming and unsigned artists. But gives you just the right amount of information, and if you are interested in the artist then you can research further.